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B-better

Branding

Client: B-better dance company

Location: London–Camden Town

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B-better is a progressive dance school based in Camden with the main focus in hip-hop and street dance. They needed

a logo design with a simple visual identity that would stand out. 

 

My aim was to express the joy out of dancing and bring a sense of movement to the logo. We came up with two options: in the option A we achieved this through the “B” repetition in the name that visually supports the reading experience and works also as

a pictogram itself. 

 

In the option B we played with layers and readability of letters.

In both options, we used the same colour palette that is based on green and blue. 

 

I thought the ideal way to express motion was through gradient between those colours which now unifies the whole visual style across other materials.

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